Why the Business Must Have a Mobile Optimized Website

mobile marketing

When Google actively encouraged advertisers and web content producers to optimize for mobile devices last year, it mentioned that up to 79% of the top advertisers do not have mobile-optimized sites yet. This was in spite of the recent study showing that 61 percent of users would likely not visit a site again since was hard to access from their mobile device.

If you are a business owner or manager, or in charge of online marketing for a company, you might still be on the fence as to why you would need to have a mobile website that is optimized for smartphone or tablet users. If you own a smartphone or tablet and have accessed websites on your device, then you are aware of how the experience is different because of the smaller, more compact screen, and how you appreciate those sites that have a mobile version.

Why are mobile optimized sites important?

Accessibility – If your online offerings are catered to mobile devices, you are reaching your customers in a venue where they are likely to be looking and actively engaged in. Most smartphone users are now accessing the Web through this device rather than their computers.

Speed – A mobile-optimized site loads faster on your audience’s phone or tablet. A desktop version of a site would take longer to load, especially if there are lots of Flash, sounds, videos, images, or simply because of the larger page size.

Organization – Most websites become unruly or completely lose their original layout when accessed on a smartphone. A mobile site version makes the experience simpler and more structured for your audience.

Size – When desktop sites load on a tablet or smartphone, the font sizes are too small and the user would have to zoom in in order to read the content. This can be problematic and time-consuming, especially if your user is driving, walking, or otherwise preoccupied. On the other hand, a mobile-optimized site will fit just right and your user can navigate much easier.

Direct – A business or organization with a mobile site can cut to the chase and compel the audience to take action right away, avoiding all the extended words and copy in Facebook email marketing or the desktop site version. Because of the limited screen space, you can economize words and content and get to the point right away.

Mobile boosts brand engagement – People like the websites that offer satisfying user experience. In fact, a satisfying mobile experience can encourage them to visit the site from their desktops too. When your mobile site is optimized for functionality and consistency, it can boost your brand engagement.

Many businesses are aware of the importance of a site that is specially optimized and designed according to mobile devices and their screen. You must take that your mobile website should be filtered by keeping your business objectives as the center point of that particular mobile site. You must ensure that the website should contain quality content with easy access and navigation features. For assistance on how to carry out mobile-optimization, do not hesitate to contact us for professional services that will boost your business.

Boats and barges Of Paris

parisParis is known to be one of the most romantic cities of the world. The experience of seeing Paris in another romantic way, not only makes the experience out of this world but simply divine.

Yes, I am talking of taking a Boat rental Paris (location bateau Paris) in the Paris boats or barges and go sightseeing on it. It truly is considered to be a magical experience of sorts. Seine River runs through Paris has several canals that go through Paris, and enables the boats and barges to travel on them, therefore providing a breathtaking view of Paris by day and night.

One can not only revel in the sights and scenes of Paris, but also enjoy the historical and mythical sights of Paris that one can see while on a boat ride. It definitely gives you the historical and the age old side of Paris that makes it famous as well. There are a lot of the tour boat companies who offer the historical sightseeing as a part of the tour package at reasonable rates. It is always wonderful to see the traditional and the historic side of Paris in addition to its new cultural side.

One can also enjoy a delicious lunch and dinner on the boat or the barge while touring Paris on boat. The Chefs on board the boat promises you a meal par excellence. They keep up with the tradition of tantalizing your palette with food in keeping with the Parisian tradition of great gastronomical delights.

Another way to tour and see Paris is a more personalized way where one can see and tour Paris on one own terms. That is by barge rental Paris (location péniche Paris). The feel of staying in a barge is a home away from home where one can get the comforts of staying at home yet get the chance to see Paris at one’s own pace. One can more these rental barges in and go sightseeing for as long as one wants or can lazily glide over the river and view the countryside. These barges almost feel like a home as they have bedrooms that accommodate a king and a queen bed, a living room, a dining room and a kitchen. Some of these rental barges in Paris which have also been converted from a barge also have a multi useable loft. Theses barges come with multiple decks – covered and uncovered. One can take the advantage of sitting on the deck and enjoying the views. And if the weather plays up, one can always move to the covered part of the deck and yet enjoy the sights and sounds around Paris. The best time to take a Paris boat tour is May through sometime in September. The weather is relatively warm with clear skies therefore making boat trips pleasurable and fun.

Types and characteristics of consumer loans

bankingBanks normally thrive on the loans and services they provide to businesses. For example, offering funds for new businesses or expansion of some existing business, managing inter-city or international transactions involving large sums, or offering financial advice, etc. However, no bank can completely ignore the individual consumers, as they constitute a large part of the market and are considered an important source of funds for the banks.

With the passage of time, more and more individuals have shown interests in lending from banks, they’ll seek loan for a small home-based business, go for a loan for house construction, or even knock at the door of bank when they need a brand new car. Consumer loans differ in sizes and characteristics, ranging from long term huge mortgage loans to small loans taken out for shopping through credit cards. Look for the best law firm in KL for more information.

Consumer loan is different from business loan in many ways. Even though the business loans are borrowed by individuals as well, but people tend to think differently when borrowing for the business as compared to the borrowing for personal use. Consumer loans are thought to be the more risky ones than business loans because individuals defaults (fails to payback) more often than the businesses, that’s why consumer loans normally have higher interest rates than the business loan. Also, consumer loan mostly has fixed interest rate.

Different types of loans:

Consumer loans can be divided into different categories. Some commonly known types are …

Credit Cards:

One of the most widely used forms of consumer loan; Credit cards have got such a huge user base because of the convenience factor. People use it for shopping at large retail stores, dining out in restaurants or at petrol pumps. Best thing about these loans is that consumers can avoid the interest altogether by paying back shortly after the transaction, otherwise a small percentage is added into the basic amount on monthly basis as interest.

House Finance or Auto Loans:

Another very important type of loan, house finance or mortgage has helped many to be in possession of their own house. Auto finance is a loan that succeeds in the time of economic growth. However, both of these loans are subject to manipulation by dishonest parties.

Installment vs. Non Installment Loans:

Installment loans are relatively smaller loans which the borrower is required to return in monthly installments, whereas non installment loans are needed to be paid off in a lump sum after a fixed period of time. Most of the time consumer loans fall in “installment based loans” category.

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