When Google actively encouraged advertisers and web content producers to optimize for mobile devices last year, it mentioned that up to 79% of the top advertisers do not have mobile-optimized sites yet. This was in spite of the recent study showing that 61 percent of users would likely not visit a site again since was hard to access from their mobile device.
If you are a business owner or manager, or in charge of online marketing for a company, you might still be on the fence as to why you would need to have a mobile website that is optimized for smartphone or tablet users. If you own a smartphone or tablet and have accessed websites on your device, then you are aware of how the experience is different because of the smaller, more compact screen, and how you appreciate those sites that have a mobile version.
Why are mobile optimized sites important?
Accessibility – If your online offerings are catered to mobile devices, you are reaching your customers in a venue where they are likely to be looking and actively engaged in. Most smartphone users are now accessing the Web through this device rather than their computers.
Speed – A mobile-optimized site loads faster on your audience’s phone or tablet. A desktop version of a site would take longer to load, especially if there are lots of Flash, sounds, videos, images, or simply because of the larger page size.
Organization – Most websites become unruly or completely lose their original layout when accessed on a smartphone. A mobile site version makes the experience simpler and more structured for your audience.
Size – When desktop sites load on a tablet or smartphone, the font sizes are too small and the user would have to zoom in in order to read the content. This can be problematic and time-consuming, especially if your user is driving, walking, or otherwise preoccupied. On the other hand, a mobile-optimized site will fit just right and your user can navigate much easier.
Direct – A business or organization with a mobile site can cut to the chase and compel the audience to take action right away, avoiding all the extended words and copy in Facebook email marketing or the desktop site version. Because of the limited screen space, you can economize words and content and get to the point right away.
Mobile boosts brand engagement – People like the websites that offer satisfying user experience. In fact, a satisfying mobile experience can encourage them to visit the site from their desktops too. When your mobile site is optimized for functionality and consistency, it can boost your brand engagement.
Many businesses are aware of the importance of a site that is specially optimized and designed according to mobile devices and their screen. You must take that your mobile website should be filtered by keeping your business objectives as the center point of that particular mobile site. You must ensure that the website should contain quality content with easy access and navigation features. For assistance on how to carry out mobile-optimization, do not hesitate to contact us for professional services that will boost your business.